{"product_id":"ultimate-guide-to-e-commerce-growth-by-ian-hammersley-mark-hammersleyenglish-novel","title":"Ultimate Guide to E-commerce Growth By Ian Hammersley \u0026 Mark Hammersley[English Novel]","description":"\u003cp\u003e\u003cem data-start=\"205\" data-end=\"242\"\u003eUltimate Guide to E-commerce Growth\u003c\/em\u003e by Ian and Mark Hammersley is a comprehensive business guide that reveals practical strategies for scaling online retail businesses by focusing on key performance indicators (KPIs) that truly matter. Drawing on more than a decade of experience running a successful UK-based ecommerce agency and working with major brands, the authors break down the core metrics—such as add-to-basket rate, lifetime customer value, traffic growth, average order value, and conversion rates—that drive sustainable growth and high revenue performance. Rather than vague theories or quick-fix hacks, the book provides real cases, clear explanations, actionable frameworks, and a roadmap designed to help ecommerce owners make smart decisions, improve customer engagement, and grow revenue efficiently even in competitive markets. With its metric-based approach and hands-on guidance, the book equips both new and experienced online sellers with the tools and mindset needed for long-term success in ecommerce.\u003c\/p\u003e","brand":"B3books","offers":[{"title":"Default Title","offer_id":45227943493811,"sku":"0014416","price":129.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1865\/6435\/files\/Growth.png?v=1768824754","url":"https:\/\/b3books.in\/products\/ultimate-guide-to-e-commerce-growth-by-ian-hammersley-mark-hammersleyenglish-novel","provider":"B3books","version":"1.0","type":"link"}