That Will Never Work By Marc Randolph [English Novel]

That Will Never Work by Marc Randolph is a business memoir that chronicles the founding of Netflix and the challenges faced in turning a simple idea into a global entertainment company. As Netflix’s co-founder and first CEO, Randolph shares behind-the-scenes stories about early failures, bold experiments, and unconventional thinking that shaped the company’s success. The book emphasizes the importance of persistence, customer focus, rapid testing, and learning from mistakes, offering valuable lessons for entrepreneurs, innovators, and startup enthusiasts.