Hooked How to Build Habit-Forming Products by Nir Eyal (paperback) (E)

A bestselling guide on product design and psychology, this book explains how successful companies create products that capture users’ attention and form lasting habits. Nir Eyal introduces the Hook Model—a four-step process (Trigger, Action, Variable Reward, Investment) that helps businesses build habit-forming digital products. Packed with insights, examples, and practical advice, it is a must-read for entrepreneurs, marketers, designers, and product developers.